![]() |
西元1886年,威廉格蘭(William Grant)以其名創立了格蘭父子洋酒公司,在蘇格蘭高地的山谷中,徒手建立了格蘭菲迪酒廠。1887年的聖誕節當天製造出第一滴的威士忌。格蘭菲迪 Family Run since 1887,格蘭父子洋酒公司堅持最初的夢想,以獨立、專注、追求極致的精神製出獲獎無數的知名品牌,包括全世界第一支單一純麥威士忌-格蘭菲迪單一純麥威 士忌 (Glenfiddich Single Malt Whisky),百富單一純麥威士忌(The Balvenie Single Malt Whisky),格蘭調和威士忌(Grant’s Scotch Whisky),及亨利爵士琴酒(Hendrick’s Gin)、傑瑞水手蘭姆酒(Sailor Jerry Rum)與冰島雷克伏特加(Reyka Vodka)等全系列產品。
格蘭菲迪單一純麥威士忌,從核心酒款格蘭菲迪12年到高年份酒款如格蘭菲迪40年,都獲得IWSC金牌以上的肯定。格蘭父子更是唯一酒廠在過去的12年中從國際烈酒大賽和國際葡萄酒與烈酒大賽累計獲得10次最佳酒廠的頭銜。
The Glenfiddich Distillery was founded in 1886 by William Grant in Dufftown, Scotland, in the glen of the River Fiddich.The Glenfiddich single malt whisky first ran from the stills on Christmas Day, 1887.
In the 1920s, with prohibition in force in the USA, Glenfiddich was one of a very small number of distilleries to increase production. This put them in a strong position to meet the sudden rise in demand for fine aged whiskies that came with the repeal of prohibition.
In the 1950s, the Grant family built up an onsite infrastructure that included coppersmiths to maintain the copper stills, and a dedicated cooperage that is now one of the very few remaining in distilleries.In 1956 the Grant's brand launched the now-iconic triangular bottle, designed by Hans Schleger.
Following difficult times in the 1960s and '70s, many small, independent distillers were bought up or went out of business. In order to survive, W. Grant & Sons expanded their production of the drink, and introduced advertising campaigns and a visitors' centre. In this period they also took the decision to begin marketing single malt as a premium brand in its own right, effectively creating the modern single malt whisky category.
Later, W. Grant & Sons was one of the first distilleries to package its bottles in tubes and gift tins, as well as recognising the importance of the market for spirits. This marketing strategy was successful, and Glenfiddich has now become the world's best-selling single malt. It is sold in 180 countries, and accounts for about 35% of single malt sales.
Glenfiddich is currently managed by the fifth generation of William Grant's descendants.
In September 2014, William Grant & Sons agreed to acquire Drambuie for an undisclosed price rumoured to be in the region of £100 million.
沒有留言:
張貼留言